Lock Target Options Reference

This page describes each content target you can pick in Step 1 - Lock Target, plus the extra Buy It Now and navigation menu controls. For the setup flow, see Lock Content (Targets).

The 7 Core Content Targets

In the Lock Target card, open the What do you want to lock? dropdown and pick one of the 7 targets. An illustration below the dropdown shows the target you selected.

Pick one of the 7 lock targets from the What do you want to lock? dropdown.

1. Entire store

Full private storefront gating

• Best for:
  • Wholesale-only or private B2B stores that should not be publicly accessible.
  • Exclusive partner or distributor portals.
  • Internal or staging stores restricted to staff only.
• How it works:
  • All storefront pages are gated: homepage, collections, products, and standard CMS pages.
  • Blocked visitors see your lock message instead of storefront content.
  • Keep specific pages public (e.g. the home page, customer areas, policy pages, or pages such as Contact Us) in Step 3 - Exclude Pages.

Caution

Customer areas is not ticked by default. Unless you tick it in Exclude from lock rules, an Entire store lock also blocks the login, register and account pages, and any page with the BSS B2B registration form, so customers cannot reach them to sign in or apply.

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2. Price and add to cart

Browse catalog freely, buy only if approved

• Best for:
  • Hybrid B2B/B2C stores where anyone can browse catalog items, but only approved buyers see wholesale pricing.
  • Contract or wholesale pricing that must not appear publicly.
  • Compliance scenarios where prices should only be visible to specific regions or tagged customer segments.
• Which products to restrict? Under Restricted products, choose All product, By tags, By collections, Specific products, or Specific variants.

Choose which products the price rule applies to.

• What do you want to hide?
  • Hide price: hides the price across collection grids and product pages. Then choose what happens to the button:
    • Disable Add to cart: “Still visible – can’t be clicked.”
    • Hide Add to cart: “Completely invisible.”
  • Keep price visible, hide Add to cart: “Price stays visible; only the button is removed.”
• Search visibility: Tick Hide price on Google search to keep prices out of Google results. Your store must be public, and Google can take up to 24 hours to re-index.
• Specific variants: Select Specific variants to hide the price of individual SKUs, then use Search specific variants to pick them. The What do you want to hide? options are not shown for specific variants.
• Lock message: The text shown in place of the price (e.g. “Login to see wholesale price”) is edited from the Preview card → Customize message. See Customizing the lock message.

Choose what to hide, and optionally hide prices from Google search.

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3. Products

Hide specific products or lock their product pages

• Best for:
  • Wholesale-only products that should never appear to retail shoppers.
  • Items in a VIP or exclusive catalog reserved for specific customer tag tiers.
• Which products to restrict? Under Restricted products, choose All product, By tags, By collections, or Specific products. With Specific products, search or open the Select products picker; selected products are listed with a × button to remove each one, or Clear all.
• Product Visibility Control:
  • Fully Hide Product: “Completely removed from storefront (no trace in collections, search, or product page).” What blocked visitors see in the product grid depends on Preview → Customize message → Placeholder Product Card → Lock setup: Show locked image if hidden items are listed keeps a blurred placeholder card (“The product is hidden.”), Hidden locked product if hidden items are listed removes the card.
  • Only lock product page: “Product stays visible everywhere, but the product page shows “Access Denied.””
• Search visibility: Tick Hide price on Google search to keep these products’ prices out of Google results.
• Hide from navigation menu (ticked by default): hides links to these products when they appear in your navigation menu. It applies to both visibility modes.
• In Step 2, define which customers (by user type, passcode, or other conditions) can view these items.

Choose Fully Hide Product or Only lock product page, and whether to hide the products from the navigation menu.

Note

Price and add to cart vs. Products:

• Use Price and add to cart when you want visitors to discover products but restrict pricing to approved buyers.
• Use Products → Fully Hide Product when unauthorized visitors should not know those items exist at all.
• Use Products → Only lock product page when products can stay in listings but the product page must stay private.

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4. Collections

Control how locked collections and their products appear to blocked visitors

• Best for:
  • Channel-specific collections (e.g. Distributor Catalog, VIP Members Collection).
  • Seasonal, trade-only, or regional product lines.
• Which collections to restrict? Choose All or Specific. With Specific, search or open the Select collections picker.
• Visibility settings (all 4 are ticked by default):
  • Hide collection cards
  • Hide product cards
  • Hide product pages
  • Hide from navigation menu
• Untick any setting to keep that part visible. Collections works independently from Products; you can stack both in the same store.

Choose the collections, then decide which parts to hide with the Visibility settings.

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5. Variants

Hide specific product options from certain customers

• Best for:
  • Products with wholesale-only pack sizes (e.g. Bulk Case of 50 vs Single Unit) that retail buyers should not see.
  • Regional variant configurations or trade-only finishes.
• How it works:
  • The main product page remains visible to all visitors.
  • Under Restricted variants, set the variant option to match, e.g. hide all variants where “Size” equals “XL”. Use Search variant options to find an option.
  • Only the matching variant options are removed from the variant selector.
  • Approved buyers see all variants and can purchase freely.
  • To hide only the price of specific variants, use Price and add to cart → Specific variants instead.

Caution

Locking variants does not support age verification, email subscriptions, or secret link access.

Hide all variants that match an option value.

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6. Pages, blogs and URLs

Gate specific non-product content

• Best for:
  • Wholesale trade pages, distributor order forms, or PDF price sheets.
  • Private partner libraries, technical manuals, or VIP marketing landing pages.
• How it works:
  • Under Select content type to lock, choose Page, Blog, or URL.
  • Page → Restricted pages: All pages or Specific pages.
  • Blog → Restricted blogs: All blogs or Specific blogs.
  • URL → Restricted URLs: type a path (e.g. /collections/secret-sale-2025) and click Add.
  • Only the selected pages, blogs or URLs are locked: the rest of your storefront stays open.

Choose the content type to lock: Page, Blog or URL.

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7. Sections, blocks, and snippets

Element-level storefront gating

• Best for:
  • Selectively hiding wholesale banners, tiered pricing tables, RFQ inquiry forms, or review widgets without locking the full page.
• How it works:
  • Native Section/Block: Select theme sections or blocks identified directly from your active theme.
  • Custom CSS Selector: Target any HTML element by class name (.wholesale-banner) or element ID (#rfq-form).
  • Custom Fallback Message: Replace hidden elements with a custom notice to maintain visual balance.
  • For full step-by-step instructions, see Hide Page Sections & Blocks Conditionally.

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Additional Granular Controls (Buy It Now & Navigation Menu)

• Hide Buy It Now (Dynamic Checkout): Removes 1-click accelerated checkout buttons from PDPs, ensuring wholesale customers proceed through the standard cart and checkout validation flow.
• Hide from navigation menu: On the Products and Collections targets, this checkbox (ticked by default) hides menu links to the locked products or collections from visitors who do not meet your access rules.