Custom Pricing
Custom Pricing lets you define unique prices for different customers or customer groups. Instead of running store-wide discounts, you set precise wholesale rates per segment
What It Does
Section titled “What It Does”- Set distinct price tiers for wholesale groups, resellers, distributors, or individual partners
- Apply percentage discounts, fixed price overrides, or fixed-amount reductions
- Restrict pricing to specific products, collections, or markets
- Schedule pricing rules for limited-time campaigns
What Customers See
Section titled “What Customers See”Guests and retail customers see your normal prices:
A logged-in wholesale customer who matches a rule sees the custom price, with the retail price struck through:
Common Use Cases
Section titled “Common Use Cases”| Use Case | How Custom Pricing Helps |
|---|---|
| Segment-based wholesale | Tag customers as wholesale or reseller and apply a group discount |
| Strategic SKU overrides | Set different rates for high-margin or exclusive products |
| Partner/retention pricing | Reward long-term buyers with preferential rates |
| Market-specific pricing | Assign different prices per Shopify market or currency |
How Custom Pricing Interacts with Other Rules
Section titled “How Custom Pricing Interacts with Other Rules”Custom Pricing is the middle layer in the pricing calculation chain:
| Order | Module | Role |
|---|---|---|
| 1st | Price List per Customer | If a Price List rule exists for this customer + product, it sets the base price |
| 2nd | Custom Pricing | If no Price List applies, Custom Pricing sets the base wholesale price |
| 3rd | Volume Pricing | Volume tiers are then applied on top of the Custom Pricing result |
If a customer qualifies for both Custom Pricing (e.g., 20% off) and a Volume Pricing tier (e.g., 10% off for 10+ units), Volume Pricing calculates against the custom price, not the original retail price.
