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Volume Pricing

Volume Pricing lets you offer automatic discounts based on how much a customer buys, by quantity or by order value. The more they buy, the better the deal.

Encourage bigger purchases and reward loyal customers with flexible, volume-based pricing. The Volume Pricing module empowers your business to set automatic discount tiers that adapt to the size of each order, whether based on quantity purchased or total cart value.

  • Quantity-based tiers: discount kicks in when a customer buys 10, 20, 50+ units
  • Value-based tiers: discount applies when cart reaches $200, $500, $1,000+
  • Automatic application: no manual steps required from the customer
  • Flexible scope: apply to all products, specific products, collections, product tags or individual variants
  • Customer targeting: restrict rules to logged-in customers, customer tags, specific customers or B2B company locations, and limit them to specific markets

Example:

Buy 10 products → 10% off
Buy 20 products → 20% off

These pricing tiers are applied automatically at checkout, helping you increase average order value (AOV) and strengthen B2B relationships by offering better deals to customers who buy more.

With full flexibility, you can define different discount levels per product, collection, or customer segment, making it perfect for both wholesale stores and bulk-order retail businesses.

A quantity table on the product page shows each tier and the price per item:

Product page with the quantity table: Buy 5 at $104.50 each (5%), Buy 11 at $101.20 each (8%), Buy 21 at $99.00 each (10%)

In the cart, the row the customer has reached is highlighted and the discounted price is applied:

Cart page: 5 units at $104.50 each, with the quantity table open and the Buy 5 row highlighted

Volume Pricing is designed to stack on top of other pricing rules:

Order Module Role
1st Price List per Customer Sets the base wholesale price (if configured)
2nd Custom Pricing Sets the base price if no Price List applies
3rd Volume Pricing Applied on top of the Price List / Custom Pricing result

Volume Pricing tiers are calculated against the already-adjusted wholesale price, not the original retail price. A customer who gets 20% off via Custom Pricing and then qualifies for a 10% volume tier pays the 10% on the custom price, not on the full retail price.

Volume Pricing banner: product pages with quantity break tables showing price per item, percentage discounts, and prices in another currency